Citizens’ Climate Lobby

CCL Training: Generating Media Coverage

March 4, 2022

How can we generate more news coverage? Join CCL's State and Local Media Coordinator Charlotte Ward for a training that will explore news coverage in the media (articles, press, and media awareness which mentions our organization and CCL's work earned outside of paid advertising) and reviews strategies for generating news coverage with your local chapter and the support of CCL's national communications team.

Skip ahead to the following section(s):

  • (0:00) Intro & Agenda
  • (2:41) What is news coverage?
  • (4:13) How to alert media to your story
  • (8:35) How to develop a media list and pitch your story
  • (17:30) Media Examples 

Presentation Slides:  
CCL Community Training: 

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