Citizens’ Climate Lobby

CCL Training: Generating Media Coverage

March 27, 2020

Join CCL's Communications Director Flannery Winchester for a training that explores news coverage in the media - articles, press, and media awareness which mentions our organization and CCL's work earned outside of paid advertising. Flannery reviews strategies for generating news coverage with your local chapter and the support of CCL's national communications team.

Skip ahead to the following section(s):
Writing Media in the COVID Era (2:45)
What is news coverage? Why now? (7:16)
How to alert media to your story (12:12)
Develop your local media list (16:18)
Pitching and next steps (30:52)

Presentation Slides: https://cclusa.org/generating-media-coverage

CCL Community Training Page: https://community.citizensclimate.org/resources/item/19/293

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