Episodes
Friday Feb 07, 2020
CCL Media Basics [Core Volunteer Training]
Friday Feb 07, 2020
Friday Feb 07, 2020
Join CCL's State and Local Media Coordinator Charlotte Ward for a training that will be focused on how you can best utilize CCL's amazing suite of media resources to amplify the importance of including an ambitious price on carbon in the emerging reconciliation process, including customizing and submitting one of CCL’s op-ed templates, asking an editor for an editorial, writing more local letters to the editor and amplifying your media work on social media.
Skip ahead to the following section(s):
(0:00) Intro & Agenda
(2:50) Why is media work important?
(4:15) Messaging for our media work
(7:37) Signing up for media manager alerts
(10:20) Finding stories to respond to locally
(12:38) Boosting availability with an op-eds
(18:24) Making the news
(23:55) Compiling your media list
(28:13) Optimizing your success
Presentation Slides: http://cclusa.org/media-basics-slides
CCL Community Training Page: https://community.citizensclimate.org/topics/media-relations/media-basics
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