Citizens’ Climate Lobby

CCL Media Basics [Core Volunteer Training]

February 7, 2020

Join CCL Communications Coordinator Steve Valk for a webinar geared at enhancing your understanding and confidence in writing effective letters to the editor and building key press relationships. This training will clarify the role of the media and of media managers within CCL as well as review the four main ways CCL recommends that you engage with media while also providing more information about what’s available from CCL staff and the Communications Team in regards to your local media work. 

Skip ahead to the following section(s):
(0:00) Intro & Agenda
(1:21) Role of media 
(2:40) Media manager role
(5:00) Overview of media opportunities 
(10:42) Media resources from CCL
(26:42) Practice Writing An LTE Exercise

Presentation Slides: http://cclusa.org/media-basics
CCL Community Training Page: https://community.citizensclimate.org/topics/media-relations/media-basics

Podbean App

Play this podcast on Podbean App